Hey, I’m Margaret.
Hi! So… who are you?
Short answer? I’m a student, marketer and storyteller.
Go on.
I’m currently pursuing my M.A. in Strategic Communication & Media at UNC Chapel Hill, where I focus on building thoughtful, audience-driven storytelling.
Interesting. How’d you get started?
I’ve always loved arts and entertainment and somewhere along the way, I realized I cared just as much about shaping the narrative around the work as the work itself.
So what experience do you bring to the table?
Graduate level coursework, experience working on Broadway campaigns, music festivals and arts organizations that bring stories to life.
Okay, but what does that look like in practice?
Campaign planning, content creation, influencer marketing, branding and copywriting. I'm also "AI Ready" as they like to say, this portfolio is my first self-built website, coded with no prior experience using ChatGPT and other AI tools.
Should we talk?